These are parts of an interesting article i found on how everybody, when referring to Apple, associates it with “crushing the competition”. Here are some of the headlines after the 2011Apple WWDC conference :

  • (PC World) Will iCloud Crush Rival Cloud Storage Services? 
  • (Fierce Wireless) Will Apple’s iCloud service crush 3G networks?
  • (MediaBeat) Apple’s cloud music service might crush the competition 
  • (IBT) Apple WWDC 2011: Can iCloud help iPhone5 beat Andriod? 

There is way too much negativity in the tech world at the moment. Lighten up a bit. Personally, I don’t think Apple for one minute is trying to crush, kill, maim or defame the competitor; primarily Windows in the desktop market, Android on the mobile and tablet scene, and Amazon and Google in the cloud arena.”  […] “I suspect that it is the media who is hoping for Apple to crush a competing device or service, rather than the sole aim of the company to do so. Competition keeps things interesting, vibrant, and increases focus on something to aim for. In the end, it doesn’t matter which browser, operating system, brand or service you use. Generation Y users are all about choice, but equally about allegiance.”

Many multimedia, drama and design students are openly Apple fans. Seemingly it is the more creative ‘genotype’ for Apple using products, in particular the Mac range. Yet, you rarely find the same passion, drive and energy towards Windows. It’s a sub-cultural thing; Apple has a surrounding culture whereas Windows has a means to an end.” “It doesn’t mean one is better than the other. They’re both equal, as a matter of fact. It is just how one perceives the aforementioned.”

Full article here

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